Tom's of Maine Wicked Fresh Fluoride Natural Toothpaste, Cool Peppermint, 4.7 Ounce

We believe what's inside matters.

All of us at Tom's of Maine share a passion for quality and natural goodness that stretches back over 40 years. Our personal care products are made only of ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing. You deserve the peace of mind that comes with knowing that the products you choose work and are made by a company that shares your values.

Wicked Fresh! Toothpaste

At Tom's, we're always looking for new natural ingredients to deliver the results you need. Our research has shown that the licorice root extract in our Wicked Fresh! toothpaste actually helps block bad breath germs from producing odor, for long-lasting fresh breath.

We share every Ingredient, its Purpose, and its Source (I.P.S.)

We're proud of our ingredients and want you to know about each one, including its purpose and source. The image above shows you the I.P.S. for Wicked Fresh! toothpaste.

A little bit more about us.

We first pioneered our idea of natural, sustainable and responsible personal care products back in 1970. From toothpaste and mouthwash to deodorant and bar soaps, our love of nature inspires every product we create. Tom's of Maine has sponsored hundreds of nonprofit efforts by giving back 10% of our profits. Our employees' ideas for improving sustainable standards are critical to the responsible way we do business. And our partnerships with customers, suppliers and community groups allow us to do even more to make a difference for people and the planet.

Our standards for natural

• Sourced in nature
• Simple and understandable ingredients
• Free of artificial preservatives, colors, sweeteners, flavors, fragrances, and other additives
• Free of animal ingredients
• Made of high-quality ingredients
• Subject to limited processing
• Purposeful in the system of ingredients
• Promote organically grown ingredients wherever possible and practical

Did you know...

Tom's of Maine also offers Mouthwash, Toothbrushes, and Floss, as well as a variety of personal care products like Deodorant, Antiperspirant and Bar Soap.

View largerWicked Fresh!View largerAntiplaque & WhiteningView largerSimply WhiteView largerWhole CareView largerSensitive Whitening Fights Cavities Sensitive Freshens Breath Helps fight Tartar and Plaque build with regular brushing Fluoride-Free not pictured
Brand: Tom's of Maine, Model: TOM30710, Size: 4.7 oz