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In 1995, what began as a personal quest to make one shampoo for my newborn son quickly developed into an entire line of natural skin care products utilizing organic & sustainably grown ingredients. Our simple goal is to use what nature gave us to make our babies safe and comfortable and to do that while keeping a light footprint on the earth, even before it was the coolest thing to do. We believe you shouldn't have to become a chemist to trust your shampoo, because you can trust we're doing it for you. Join us in the never-ending process of becoming better citizens of the planet and setting a good example for our kids.