In 1923 Isidor Rosen founded the Rosebud Art Company, a small New York producer of coloring books. During the 1930s, the company changed its product offerings to focus on games and puzzles. Two decades after its founding, the company's name was changed to Rose Art, and Isidor's sons Irving and Sydney assumed control of operations. During their tenure, Rose Art diversified its product offerings to include novelties, American flags, and art and school supplies. In 1978, Sydney's sons, Lawrence and Jeffrey, assumed leadership roles in the company. Rose Art's focus became the manufacture of arts and crafts supplies, including crayons, paints, and chalks. In 2006, Larry exited the toy and stationery business and became involved in the fundraising and candy industry. However, his passion and heart remained with his first love, toy and stationery, and in late 2008 he set out to establish another Rosen family run toy/stationery business. The result: CRA-Z-ART! Larry Rosen and his management team are very excited about the future of the toy and stationery industries and truly believe that CRA-Z-ART will continue to be a major category innovator for years to come. The conception, design and manufacture of high-quality, innovative products is an essential part of CRA-Z-ART's family heritage. Look for the full line of CRA-Z-ART products at retailers near you! Everyone at CRA-Z-ART wants you to be. Brand: Cra-Z-Art, Model: 720189670992
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